Dr. Miracle’s is one of the most trusted beauty brands on the market. The concept design work incorporated a better architecture system to improve the versioning and navigation of the new haircare collection.
The architecture system was rooted in the strategic use of two core design elements: color and illustration. The illustration provides a signature visual system that denotes beauty, sophistication, and premium quality.
Color, on the other hand, provides a clean versioning system that differentiates the 4 variants within the collection. Together these two assets provide a clear architecture system that is easy to navigate, intriguing and memorable.
Areas of expertise utilized: brand architecture / brand strategy / brand identity / packaging design