Hello! I'm Marisela. I empower brands to differentiate and unleash their full potential through curiosity, creativity, & a sense of discovery.
::about me::
I am a Creative Director designing brands, products, services and experiences that connect on a human level. My multicultural journey—from Mexico City to the U.S., Singapore, and now Dubai—has shaped my collaborative approach, appreciation for diversity, and endless pursuit of creative inspiration.
With over 16 years of experience, I’ve driven impactful design solutions across top Fortune 100 companies, including L'Oréal, Procter & Gamble, and Kimberly-Clark, partnering with exceptional teams to shape some of the world’s most iconic brands such as: Pantene, Vidal Sassoon, Gain, Downy, and Huggies. These experiences have given me the privilege of working on brands that span global, regional, and startup landscapes, partner with top creative teams, developing brand experiences that connect with audiences worldwide.
Guided by a visionary approach, I balance strategic thinking, world-class craft, and heart-centered design to build systems that spark curiosity and connect meaningfully with audiences.
My areas of expertise include creative direction, brand innovation, design management, design systems, and brand building.
::what I love to do::
I am passionate about helping brands differentiate and unleash their potential through powerful design systems that drive both consumer connection and business growth. Whether I’m developing a brand, mentoring talent, leading a workshop, generating insights or getting inspired by future trends, my approach to everything I do is always fueled with curiosity, innovation, and discovery.
::currently::
As Director of Branding and Storytelling at Bon Education, a Dubai consultancy and program design studio, I approach each educational program as a brand of its own. I’m bringing my experience in brand building to shape these programs with strategic content and visual storytelling, making sure they truly connect with their audiences. Through a mix of workshops, mentoring, and creating immersive brand experiences, I’m excited to help shape a positive future for youth in the UAE and the Middle East.
The book I am reading: I love it what is it by Turner Duckworth and Gyles Lingwood
The last place I travelled to: Mexico City, Summer 2024.
The last course I took: Human Centered Systems Thinking by IDEO U
