Hello! I'm Marisela.
I empower brands to differentiate and unleash their full potential through curiosity, creativity, and a sense of discovery.
::about me::
I am a Creative Director shaping brands, products, services, and experiences that connect on a human level. My multicultural journey—from Mexico City to the U.S., Singapore, and now Dubai—has shaped my collaborative mindset, appreciation for diversity, and constant pursuit of creative inspiration.
With 16+ years of experience, I’ve driven impactful design solutions for Fortune 100 companies like L'Oréal, Procter & Gamble, and Kimberly-Clark, collaborating with exceptional teams to build some of the world’s most iconic brands, including Pantene, Vidal Sassoon, Gain, Downy, and Huggies. My career has given me the privilege of working across global, regional, and startup landscapes, developing brand experiences that truly connect with audiences worldwide.
Guided by a visionary approach, I balance strategic thinking, world-class craft, and heart-centered design to build systems that spark curiosity and create meaningful connections.
Areas of Expertise: Creative Direction, Brand Innovation, Design Management, Design Systems, and Brand Building.
::what I love to do::
I am passionate about helping brands differentiate and reach their full potential through powerful design systems that drive both consumer connection and business growth. Whether I’m developing a brand, mentoring talent, leading a workshop, generating insights, or exploring future trends, my work is always fueled by curiosity, innovation, and discovery.
::currently::
As Director of Branding and Storytelling at Bon Education, a Dubai-based consultancy and program design studio, I approach each educational program as a brand of its own. I bring my expertise in brand building to provide the creative strategic direction to content and visual storytelling, ensuring each programs and initiative truly connect with their audiences. I help elevate the impact of a cross-functional team of learning designers, creators, facilitators, copy writers and client managers. I’m excited to help shape a positive future for youth in the UAE and the Middle East.
The book I am reading: I love it what is it by Turner Duckworth and Gyles Lingwood
The last place I visited: Sharjah Light Festival across multiple venues in the Emirate of Sharjah
The last course I took: Human Centered Systems Thinking by IDEO U
