MOX is a personal baby-gifting brand designed to help parents creatively document their baby’s first year with beautiful products to capture, celebrate, and cherish each milestone.
Building this entrepreneurial brand required the same depth as a global brand—defining the brand essence, developing foundational tools, crafting a naming strategy, leading creative direction, and establishing a cohesive brand expression system, followed by design execution.
The Brand Idea: You have a child forever but a tiny baby for just a year
Brand Mission and Vision: MOX exists to inspire moms and dads to document their baby’s first year of growth creatively.
The brand essence for MOX was captured through brand traits and the mission statement definition. This work informed all the creative expression.
The brand book incorporated all aspects of the branding expression principles.
The design strategy for MOX was to infuse every aspect of the lineup with Scandinavian modern design accents. Every product designed at MOX has a contemporary approach mixing illustration, pattern and typography.
Areas of expertise utilized: design strategy / creative direction / brand identity / design strategy / brand foundational tools.