Hello, I’m Marisela.
I help brands find their voice, sharpen their identity, and show up consistently across every touchpoint.
Creative Direction · Brand Design · Design Strategy
I work at the intersection of strategy and craft, connecting vision, creativity, and execution to create cohesive brand experiences. My experience spans global FMCG brands, independent businesses, and educational innovation initiatives across North America, Latin America, Southeast Asia, and the Middle East.
For two decades, I've worked across FMCG brands, startups, and mission-driven organizations in Mexico, the USA, Southeast Asia, and the Middle East, building brand design systems and leading the teams that bring them to life.
Selected brands and clients I have worked with
Areas of Expertise
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Packaging & Design Systems
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Creative Leadership
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Branding & Design
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Creative & Design Strategy
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Visual Identity
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Experience Design
