ESSEN Beauty Lounge was created to empower every woman to celebrate the authenticity and individuality of her skin.

The brand’s creation followed a distinctive approach, blending foundational brand development with design mastery in execution. This work encompassed defining brand attributes and positioning, clarifying the brand essence, and establishing a clear purpose and mission. The design language was articulated through tone of voice, naming, visual identity system, and packaging design.

The result

ESSEN is uncomplicated, positive, authentic, and magnetic. These traits serve as the pillars of the brand mission and the guiding force behind every aspect of its visual expression. Each design choice—from color and typography to layout and supporting visuals—brings to life a modern, fresh brand identity system crafted to energize, stand out, and leave a lasting impression.

Areas of expertise utilized: creative direction, brand strategy, brand identity, naming, art direction, packaging design .