Whether building a new brand or helping an established brand to come to life in a more relevant way, my creative process goes from understanding the essence of a brand to creating a long-lasting design system.
Finding the brand essence
To uncover each brand’s essence, I’ve developed and utilized foundational tools such as brand books, heritage reels, vision plans, and brand manifestos. These tools have served as catalysts for purpose-led brand solutions, allowing me to create strategies that inform, inspire, and deepen team and organizational connections to the brands I have worked for.
Swipe to see some examples of the brand essence tools I developed for Gain, Bounce, Huggies and Vidal Sassoon.
“The brand essence guides me to make strategic choices to establish a design system that will ultimately make the brand distinctive and authentic.”
My approach involves a 360-degree vision, extending the design language across every touch point to ensure a cohesive brand experience. This approach strikes a balance between control and creativity, allowing the brand to uphold identity standards while staying fresh, relevant, and instantly recognizable.
To learn more about my design process and how I can help transform your brand. Click below!