The objective: Disrupt the nut butter aisle with a fresh approach to the nut butter segment.

OHMY! disrupts the category by celebrating the brand’s point of difference: small-batch almond nut butter made with only one ingredient.

The surprising reaction (OhMy!) to the delicious taste of a nut butter made with only one ingredient was the main source of inspiration to build this brand and its identity.

OHMY!…It’s surprisingly delicious!

Areas of expertise utilized: design strategy / creative direction / brand identity / naming and packaging design.